Pukkelpop Festival
Rebranding & website with TOYKYO
Visit pukkelpop.be
From its modest origins in 1985, the festival has blossomed into a premier European music event, attracting a staggering 66,000 visitors each day. Its growth is a testament to the power of grassroots initiatives in shaping cultural landscapes.
The new brand identity is a bold and colourful reflection of Pukkelpop’s broad, eclectic program: from solid rock to quiet singer-songwriters, exhilarating dance, pure pop, deafening metal, intense rap, and more.