Radical Botanical
Brand & typeface
Concept & Design with Contaínr Affaìrs
's Zomers is the iconic botanical warehouse in Rotterdam. Its DNA embodies a radical connection to the natural world and a devotion to beauty. The enchanting assortment of flowers serves as the muse for creating both grand and intimate displays.
These unique creations persistently ignite inspiration. 's Zomers also hosts a petite shop-in-shop that offers an array of fragrant treasures for homes and personal care. Their team of decorators crafts breathtaking installations on-site, elevating both business and leisure spaces to new levels of beauty.
s Zomers is a place that always buzzes. It's lively, verges on unreal, and is innovative and inspiring for everyone.
For their rebranding, our team combined the characteristics of 's Zomers' founders. One founder's radical emotional side harmoniously complemented the other's thoughtful botanical side.
To be both adaptive and iconic, the identity is built upon a custom typeface that combines a beautiful sans-serif with radical hand-written letters.
The result is a foundation on which our agency and their in-house team can collaborate and iterate season by season.